Have you noticed how festive the shop has been looking this season? Meet Jordan Lee a 32-year old Oahu native (Mililani represent!) and Paiko's new Visual Merchandise Director. To find out more about Jordan's aesthetic and creative background we chatted on Paiko's patio while we sipped steaming coffee from Brue Bar.
Tell us about your visual merchandising and creative background.
It all started when I was living in San Francisco, I was a full-time student at the Academy of Art as an Interior Architecture and Design major. My focus was commercial and hospitality design. I was working part-time as a sales associate at Diesel. Eventually, a position came up seeking a visual merchandiser so I worked my way up through the company as a full-time employee. I was also working at a boutique design firm but left during the economic recession. It was difficult design-wise to get a job and I was faced with a fork in the path. Ultimately I chose visual merchandising and from there I never looked back. I transferred to Diesel in Waikiki and then started working at Kate Spade as the Hawaii regional manager. Then, I was recruited to Louis Vuitton, Waikiki and I've been there for 2 years this month. It gives me the creative freedom by focusing on a product.
How did you and Paiko meet?
I met Tamara and Courtney by living in Kaka'ako and walking through the neighborhood. I'd bring my dogs Lola and Pfieffer around and would visit the shop. Lola is a huge fan of Tamara. Tamara is Lola's unofficial girlfriend so I guess we met through Lola! Eventually we all started running together through Ala Moana Beach Park- we do a 4 mile loop.
How would you describe the new Holiday visual change-up?
For Winter, we've taken inspiration from Tamara's Tantalus home. Basically making it lush, green, and alive. I imagine it in my head: a cloud rolling through the mountain. That feeling is kinda what we wanted to do with the Tantalus theme. For the holidays we used pops of red amongst the greenery. We brought Pele's hair and hanging plants to the outside of the shop to create a nice presentation. If you're walking across the street or pass by the store you'll see the elements of Paiko from the outside.
I love the shape of the Christmas tree and I've been told I merchandise in triangles. I was walking in Home Depot through their garden section and my boyfriend found a frame that was cone shaped. We used air plants and more of Pele's hair instead of using traditional ornaments and created a Tillandsia cone tree for the holidays.
How do you create? Do you have a vision board or any precedents that you follow? Where do you draw your inspiration?
Tamara, Courtney and I sit at our work table in Paiko and bounce ideas off of each other. Also when we're running we bounce ideas off of each other. When I'm walking through Waikiki, I look at store fronts and hotels for more inspiration. I'm inspired by everything, the littlest things, the hugest things... I've been noticing I'm inspired by reflections and light, as of this morning. Tamara herself is a HUGE inspiration, she always comes up with really good concepts.
What is your favorite piece of merchandise at Paiko?
I love Dee Oliva's animal planters. I've known her for a very long time, we went to high school together. When she was making miniature dogs, I asked her to make a mini Lola and mini Pfieffer. We placed the final pieces in a terrarium we had at my house and couldn't stop laughing. Tamara saw these mini dogs and that's when she first approached Dee for her merchandise.
I also love the Weck Jars and the shapes they come in. I love that they aren't just for flowers but for other things. They're not too modern but not too contemporary.
What are your thoughts about Paiko in the community, your neighborhood?
I'm so proud for how Paiko has taken form. It really has transformed the neighborhood. People come to Kaka'ako to see the shop. It's way bigger. Nikole Nelson really transformed the space and I'm amazed. Every time someone walks into the store, I look at their reaction. It's amazing. It's something Hawaii needed and something that's different here. I feel like people can sense that in a way.
What is your dream visualization for Paiko?
Tamara and I are interested in lifestyling the store. I would love to see the idea of not just having plants but making it into a sanctuary or a place to relax in. We have that with the addition of Brue. I love the idea of plants mixed in with books or something else that you can take home. Just having it be a lifestyle or mentality, a way of living...That's my dream for Paiko. All of the things that make Paiko what it is and bringing it home to wherever you live. Just like Hawaii has a magical quality about it, Paiko has it's own.
It's still not too late to pick up some last minute Christmas gifts. Swing by Paiko for unique gifts for your loved ones and pals this holiday season. We have extended holiday hours for your shopping pleasure.
Photographs by © Sara Mayko 2014